Elisabeth Barna and Joe Lynch discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry Affairs & Senior Advisor, she played a pivotal role in the industry's image campaign by telling the story of trucking.  She worked tirelessly to amplify the professional truck driver, the industry's safety record and career opportunities. Elisabeth drove the association’s image programs, member communications strategy, and oversaw ATA events and education.  She steered the industry-wide image movement Trucking Moves America Forward. Elisabeth received the "J.R. 'Bob' Halladay" Award and the American Logistics Aid Network's 2021 Humanitarian Logistics Award. She is secretary of St. Christophers Truckers Relief Fund, a member of Truckers Against Trafficking Advisory Council and a founding member of DOT’s Women of Trucking Advisory Board. About EAB Strategies EAB Strategies provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. Led by a driven and passionate leader with nearly 35 years in the trucking industry, Barna’s ability to amplify the voice of the industry through storytelling is unmatched.  She offers public speaking and media training for professional truck drivers and emerging leaders. EAB Strategies provides opportunities through professional driver focus groups and surveys that deliver confidential feedback on company culture, policies and products that help attract new candidates, retain drivers, or improves product or pitch. She provides expertise in event content, logistics and marketing. Engagement is important in any business and EAB Strategies will identify and create initiatives to engage leaders, employees, members, communities, and the media. Barna’s work with emerging leader programs, driver programs, and association and charity programs are a testament to her ability to deliver results. Key Takeaways: Making Drivers Happy EAB Strategies specializes in communications and marketing services for transportation and logistics companies. They offer program development to help companies grow their brand and public image. Led by Elisabeth Barna, a leader with 35 years of experience in the trucking industry, EAB Strategies offers a deep understanding of the sector. Barna excels at amplifying the voice of the transportation and logistics industry through compelling storytelling. EAB Strategies provides public speaking and media training for professional truck drivers and emerging leaders. They identify and create initiatives to engage various audiences including leaders, employees, members, communities, and the media. Barna's experience with emerging leader programs, driver programs, and association/charity work demonstrates EAB Strategies' ability to deliver successful communication solutions. Learn More About Making Drivers Happy Elisabeth Barna | Linkedin Wreaths Across America | Linkedin Wreaths Across America Elisabeth serves on the board of the following organizations: St. Christophers Truckers Relief Fund TAT Everyday Heroes The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube