Welcome to episode 207, this week I had the pleasure of chatting with Simon Bourne from The Hand Dyed Shoe Company. Simon is a classic example of what can be achieved when you use LinkedIn to develop an authentic personal brand.   Takeaways LinkedIn has massive untapped potential to develop your brand Simon developed his visibility because he posted honest, authentic content about his personal and business journey. LinkedIn success is not about View or Share Numbers it's about the reaction you get from followers, on and off line. Quote “it's not about selling your products, it's about developing your brand”. You can be more promotional with your posts once you have built an engaged audience. The power of storytelling. Authentic stories are the way to develop a brand, you must stir emotion to gain engagement. Never follow what other people do on LinkedIn. Be you and show your authentic emotions. Once you are visible and your followers are emotionally invested in you, it becomes relatively straightforward to sell to them.