In the latest episode of the Ninja Selling podcast, Garrett and Matt introduce an innovative approach to annual goal setting and business planning, challenging the conventional practice of starting from scratch every year. They explore the intriguing concept of "Never Starting at Zero," advocating for a mindset shift that views your business as a continuous twelve-month journey rather than an annual reset. This fresh perspective empowers you to maintain momentum, seize control of market seasonality, and cultivate a consistent and sustainable business. Throughout the episode, our hosts delve into crucial aspects of this approach, including the importance of carrying positive energy and results from one month to the next, recognizing opportunities within traditionally "quiet" months, and strategically managing your business month by month without overworking. They emphasize celebrating achievements along the rolling twelve-month path and highlight the transformative potential of taking control of your business, ultimately steering it away from the roller coaster of unpredictable results. If you're eager to usher in the new year with a revitalized outlook on goal setting and business planning, this episode is a must-listen, offering valuable insights and actionable strategies that you can start implementing today. Even more wisdom can be found by joining the more than 13,000 Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.   Episode Highlights: Never starting at zero Maintaining momentum Seasonality and lead indicators  Changing Mindsets Consistency vs. overworking Celebrating achievements Taking control   Quotes: "What if we never started at zero? What if we just took zero off the table?" "It's about breaking it into smaller chunks, so you let that month go. That month's done, and you've got a brand new month coming up." "It's not about working all the time, but it's about maintaining a level of consistency that can help you control the business month by month." "Sometimes we get stuck in our patterns, but there's always business happening; it's about adjusting your approach." "Let's just carry that momentum into the new year, and all of a sudden, it's going to be awesome." "Be in flow with your people." "It's just flipping over to January, and I can make a difference today in my business."   Links: www.TheNinjaSellingPodcast.com Email us at TSW@TheNinjaSellingPodcast.com Leave a voicemail at (208) MY-NINJA   Ninja Selling www.NinjaSelling.com @ninjasellingofficial   Ninja Coaching: www.NinjaCoaching.com @ninja.coaching   Ninja Events www.NinjaSelling.com/Events   Garrett garrett@ninjacoaching.com @ninjaredding   Matt matt@ninjacoaching.com @matthewjbonelli   The Ninja Selling Podcast Facebook Group Ninja Coaching Book Study Ninja Mastery   Ninja Selling by Larry Kendall