Now that we’re one month through this new year, we are rapidly approaching that magic number of days that will test the initial effectiveness of our 2021 business plan. The 45 Day Rule is something that Matt and Garrett covered in detail back in 2019 (the episode is linked below), and is something whose importance cannot be overstated, particularly during these unique times. A key indicator of the level of consistency you bring to your business and your plan for it, the 45 Day Rule can be applied at any time of the year, although it  is particularly well suited to the beginning of February, and this year is definitely no exception. Matt and Garrett begin by explaining exactly what the rule entails, the causes of traditional ‘slow times’, and the tipping point and the ‘taking of ownership’ inherent to the rule. They also explore the importance of monitoring your Hot Lists, checking your results against your actions, analyzing routines and foundational activities, and determining your next action. They conclude by examining the very bedrock of the rule which is the amount of consistency which you bring to your business. The world may have changed considerably over the past year, but the effectiveness of the 45 Day Rule has most definitely not, and our hosts are here to remind you of that fact and to help you use it to its full potential.   Episode Highlights:   45 day rule   Traditional ‘slow times’   The tipping point   Taking stock and taking ownership   Watching your Hot List   Checking your results against your actions   Analyzing your routine and foundational activity   Determining your next action now   Consistency   Quotes: “You have to be honest and analyze what actions are we putting in?” “It is a progression.” “Why don’t you send things through the holidays?” “It works in either direction.” “People do not give themselves enough credit for how much power they have in creating things around them.” “It opens up other activities we can do in parallel.” “If they’re seeing results, I guarantee you there is something that they’re doing consistently.” “Consistency is the X-factor to your success.” “I am choosing to focus on the things that directly relate to where I want to go.” “You can start at any point.” “What can I work on today and everyday?” “That’s not in my business plan right now.” “If you engage this market and you do the right activities, I am watching miracles happen right now in the very first part of this year.”   Links: www.TheNinjaSellingPodcast.com Email us at TSW@TheNinjaSellingPodcast.com Ninja Selling www.NinjaSelling.com @ninjasellingofficial Ninja Coaching: www.NinjaCoaching.com @ninja.coaching Garrett garrett@ninjacoaching.com @ninjaredding Matt matt@ninjacoaching.com @matthewjbonelli The 45 Day Rule Podcast 2019