Mark McEntire and Joe Lynch discuss scaling a FreightTech business. Mark is the Chief Executive Officer off Princeton TMX, a SaaS-based transportation management system (TMS). About Mark McEntire Mark McEntire is the Chief Executive Officer at Princeton TMX, a SaaS-based transportation management system (TMS).  Founded in 2016, and located in Fort Wayne, IN, Princeton TMX provides an intuitive user experience, configured to meet specific business requirements and streamline, automate, and optimize all modes of transportation.  Mark joined Princeton TMX in September 2023. Mark’s 35 years in transportation and logistics includes 17 years of experience with Transplace (now Uber Freight), where he held the position of Sr. Vice President of Operations, as well as experience with Emerge, J.B. Hunt Transport, Inc. and Penske Logistics. In 2017, Mark was awarded the Supply Chain and Demand Chain Executive “Pro To Know”. In 2001, he completed a two-year Six Sigma certification program with General Electric and is a GE certified Black Belt. In June 2009, he became certified as an APICS CSCP. Mark earned a B.S. in Transportation and Logistics from Arkansas State University. About Princeton TMX In 2016, Princeton TMX was launched to provide shippers with a next generation transportation management system (TMS).  Founder, Tim Minnich wanted to build upon a vision of creating a seamless and easy to use TMS. Today, Princeton TMX is executing on that vision and revolutionizing how shippers manage their transportation with a tremendous user experience.  An experience that was built by freight practitioners for freight practitioners.  With a low barrier of entry and process driven implementation, Princeton TMX can have most shippers implemented and finding value within 60 days.  The results are increased efficiency, ease of workflow, and lower cost. Over 10,000 users in North America manage more than $7 billion of freight spend running through the flexible, user-friendly TMS. Key Takeaways: Scaling a FreightTech Business Princeton TMX is the scalable and smart TMS for modern business. Princeton TMX includes the following benefits: TMS for Freight Lanes & Rates Planning: Visualize complex shipping scenarios and optimize lanes, rates, and carriers. Optimized Load Planning: Automate daily load planning, matching loads to carriers and creating cost-effective plans. Scalable & Smart TMS: Learn and adapt over time, improving efficiency and performance. Automated Freight Procurement & Sourcing: Efficiently match loads with carriers for the best available rates. Automated Transportation Execution Processes: Automate tendering, saving time and money. Freight Settlement Automation: Simplify and streamline freight payment process. Actionable Insights: Gain real-time insights with TMS analytics and reporting. Improved Visibility: Track carrier activity and identify potential problems early. Cost Savings: Reduce transportation costs through optimization and automation. Improved Efficiencies: Free up personnel for more strategic tasks. Learn More About Scaling a FreightTech Business Mark McEntire | LinkedIn Princeton TMX | LinkedIn Princeton TMX website The Secret Sauce with Mark McEntire Episode Sponsor: Wreaths Across America Wreaths Across America Radio – Wreaths Across America Episode Sponsor: Lean Solutions Group Outsourced Sales and Marketing with Ryan Mann The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube