Jon talks with Curt Mercadante, Founder of Merc Enterprises, about where others get it wrong on branding and how you can avoid committing the same mistakes. Curt Mercadante is founder of Merc Enterprises and he is a branding expert, speaker and business strategist who helps businesses increase authority brand exposure to the right clients so they can make more money. For more than 25 years, Curt has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He’s built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is also a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast, and author of the bestselling book, “Five Pillars of the Freedom Lifestyle.” Curt has spoken, trained, and coached around the world, and his wife, Julie, and four children reside in Charleston, SC.   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Curt Mercadante: Twitter: http://twitter.com/curtmercadante  Facebook: https://www.facebook.com/curtmercadante/  Website: https://www.merc.enterprises/  LinkedIn: https://www.linkedin.com/in/curtmercadante/  Get Curt's Book: Five Pillars of the Freedom Lifestyle: How to Escape Your Comfort Zone of Misery