I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money.  It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business. My point is that a sales funnel and a business are two completely different things. They are separate to build, and they accomplish different things. A sales funnel core function is to generate revenues, whereas a business is all about systems. One criterion for determining if you have a business is if you can step away from it for 3 months.  Would it still run? You don't have a business if you do all the fulfillment, replying to emails, and all the customer support by yourself. You just have a funnel that is making money.   Tune in to hear me out…. Key Takeaways - My full circle moment (00:47) - A funnel is not a company (04:57) - Do you have a business, or are you the business (09:27) - Criteria for gauging the health of a business (11:13) - How to build a business around a sales funnel (14:12) - Can you take a hiatus from your business? (15:30) Additional Resources  - Get your Capitalist Pig Swag Here  - Capitalist Pig Facebook Group  - Interview me on your show - Connect with me here  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.