The Pianist Makes The Music. Not The Brand Of Piano... Hey, how's it going everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larson. All right, all right, so about what was this, probably, three or four years ago, a lot of you guys know I was in the Army and a lot of my stories come from the Army. I'm so sorry that it's just that way, it's just that was a lot life altering things that happen when you're in that kind of situation. Anyway, there was this guy who was, he was kind of a hotshot to be honest. He thought he was anyway, right. He gets out there and he always tries to take charge and he's trying to be the man, which is cool, there's nothing wrong with wanting to be the man and a lot of people want to be the man and that's fine if you know what I'm saying, but this guy he put his uniform on and he'd go out there and he would try and start barking orders around and stuff like that. Well one day we decided we got to go practice shooting, so we go and we get our M16s and we practice shooting and we're sitting out there at the range and it's freezing out. There's snow everywhere, so we're laying tarps on the ground and we're basically kind of laying in water again ... I've done that a lot. If you listened to my last episode at all, I talked about that a little bit. There's a point to this story that's very strong, by the way. He lays down right next to me and he starts, they're like okay ready, fires ready, take your aim, fire. We start shooting and we're practicing shooting at different distances, you know 300 meters, 200 meters, different distances and you've got to lob the bullet after 150 meters so you start aiming up just a little bit. I'm a pretty good shot, I got what was it 36 out of 40 hits, which is awesome. It's really good. I actually won a phone call home in the middle of basic training cuz of that, which is really cool. I'm a pretty good shot, I've really liked it. It's funny my mom was like, and my wife and everyone, was like "why are you such a good shot" and I was like "Honestly, halo and call of duty." I think that's, I don't why besides that. I actually did shoot quite a lot growing up... Anyway, so we're shooting and this guy he's laying down right next to me and he thinks he somewhat of a hotshot, right, and he kind of rubbed me the wrong way a little bit. I learned to become really good friends with him. I'm shooting and I'm having really tight groupings, and I'm doing really, really well I can tell. The guys next to me has still not even fired a single round, okay ... Some of you guys are probably thinking, Steven, what does that have to do with sales funnels, I promise you that there is a huge lesson because I keep getting asked this. Okay. Anyway, he goes out there and he, he's like "Larsen, dude, my weapons not firing, man, what the heck's going on with this thing?" I turn over and I look and his magazine, which is what holds the bullets holds the rounds, his magazine is in upside down. I was like what the heck, it wasn't just upside down it was also backwards. The bullets were literally facing him... I was like "Was that a joke, are you kidding me?" He's like, "No, sorry I've never really done this before. I've never really done this before." I was like okay that's kind of weird, and he turns around and he puts his magazine in the right way. He lays down and the next round of firing comes up. I've gotten really tight groupings, I start shooting again. I'm doing all the correct, you know there's five different senses and you think through all your senses. You think through different breathing patterns. There's a natural pause in your breath when you're about exhale and inhale, that break in between is when you fire. All these things are running through my head... I really do like to shoot, and again