From MTV to the dawn of Youtube, music videos have become an essential medium for artists to promote their music and invite fans into immersive experiences of music, dance, fashion, and more. In this episode, J.P. Evangelista joins Tristra Newyear Yeager to discuss how Vevo, the world’s largest music video network, continues to bring premium value to music music videos as a medium as consumer habits and devices evolve. Learn how Vevo is maximizing the full commercial and promotional value of music videos, while leading the way with the latest music industry trends. Find out how connected TVs are changing the way we experience music video content, and how Vevo’s new Moods use AI sentiment analysis to enhance those experiences. Get J.P.’s thoughts on the tricky nature of curation algorithms and his predictions for the future.  The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!