Matt Wan is the Founder and CEO of Momentous - a premium performance nutrition company focused on quality, sourcing, and transparency that is used by over 100 professional and collegiate teams from the NBA, NFL, MLB, NHL, and NCAA. _____ Learn more about Matt and Momentous! Website: https://www.livemomentous.com/ Matt on Instagram: @_matt.wan Momentous on Instagram: @livemomentous _____ In this episode, Learn about: 3:40 - 4:13: Dropping out of Harvard after a year 4:46 - 5:27: Trying to hire a CEO, deciding to jump in himself  7:14 - 8:03: Getting older folks to sign on to your vision as a young person (get used to rejection and stay with it and try to be thoughtful)  9:46 - 10:30: Start with people you already have a good relationship with  12:03 - 13:05: How he came up with Momentous 16:00 - 17:09: Selling is about how often the consumer thinks about you.  17:46 - 18:29: Taste and the difference between the creator’s idea of what makes the product better and what the consumers identify as the best feature.  19:15 - 21:04: Awareness — what makes for a good whey protein? Doing your research as a consumer, providing “value to the customer outside of the bottle.” 25:16 - 25:54: Realizing that adults don’t (necessarily) know what they’re doing  27:14 - 28:18: What he’s working on with his executive coach 29:27 - 30:26: Unexpected challenges (just being smart vs. managing relationships)  _____ Matt’s 3 things to get closer to his best self: 1. Read More 2. Get Better Sleep 3. Stay hyperfocused on how to be an effective leader