Facebook ads can be a powerful tool for scaling any brand, because of Facebook's large user base and ability to leverage data to target ads. We have to emphasize the importance of increasing the lifetime value (LTV) of customers by improving the second purchase rate and the average order value (AOV) of each purchase. Ultimately, the goal is to acquire future cash flow at a profit and manage cash flow through a cycle of second purchase rate and cadence.
Chapters
00:00 Intro
00:15 How to Target your Best Customers with Facebook Ads
02:33 How to Scale a brand with Facebook Ads by focusing on Cash Flow and Buyer Cadence
07:06 The Best Kinds of Facebook Ads for DTC Brands in 2023

Resources:
Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com
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