Cathy Heller, host of the Don’t Keep Your Day Job podcast (with 10MM downloads) AND best-selling author of Don’t Keep Your Day Job: How To Turn Your Passion Into Your Career is back for her second interview and is talking about the grassroots beginning of her business and podcast.  You guys - it;s SO GOOD. Cathy shares how she started her podcast by simply interviewing a friend with a bakery to her most recent guest, Colbie Cailat (yes, THE Colbie Cailat) plus how she launched her podcast just 10 days after her daughter was born (holy cow!). Cathy is business smart and full of soul - she offers the exact steps you need to take to turn your business idea into a product or service that people truly want and need and the importance of building relationships.  Time is going to pass anyway, so you might as well start.  What we’re talking about The Difference Between A Hobby And A Business Your Business Doesn’t Have To Be Perfect In Order To Launch Cathy Heller’s Advice on Starting A Business From Scratch (The first 5 Steps You Should Take)  The Difference Between A Hobby And A Business The difference between a hobby and a business is that a hobby is something you do for yourself whereas a business is where you do something someone else needs or wants. Cathy says that people don’t buy “things,” they buy feelings and this is why it’s so important to create your business around your ideal client and to create and build a relationship with them. Your Business Doesn’t Have To Be Perfect In Order To Launch If you’ve got the attitude that it’s Beyoncé or Bust, as in you have to go all the way and do it perfectly or not at all, then you need to change your mindset. It’s ok to do it messy… in fact, that’s oftent the only way to start!  You need to give yourself the grace to do it messy and simply start. Your business won’t be perfect from the get-go and that’s more than ok. The important thing to remember is to lean into what you want to do and go for it.  Cathy Heller’s Advice on Starting A Business From Scratch (The first 5 Steps You Should Take)  Cathy is giving her exact steps to how you should create your business. As with anything, it starts with an idea, but it’s what you do with the idea that is key. The next steps you take should include identifying who your business is for and showing up in the lives of those individuals to get their feedback. Once you validate your idea, test it and have a proof of concept, it’s time to price the offer and scale it. In doing all of this you need to find ways to show up for your ideal client and to build relationships.  Are you ready to turn your passion into your career? LINKS MENTIONED Kelsey’s B-School Mastermind Waitlist EP 30: How To Make A Living Doing What You Love Passion vs Depression {with Cathy Heller} Cathy Heller’s Website Don’t Keep Your Day Job Podcast Don’t Keep Your Day Job: How To Turn Your Passion Into Your Career Passion Finder Quiz