Marisa Ala is an Estate Planning Attorney and owner of The Ala Firm. After experiencing the stress and family drama of settling her own grandparents' estate, Marisa decided to leave her long-time career as a litigator to start an estate planning firm. Now, she helps others create plans for a smooth transfer of wealth to their beneficiaries after their death. Although The Ala Firm has a great tagline - Planning to leave a legacy, Marisa still needs a way to clearly explain the problem she solves and the success she helps others achieve. Today, we’ll help Marisa create a one-liner that makes it easy for clients to understand her core offerings, opening the door for deeper conversations about her business.One Liner Workshop EP 16To learn more about The Ala Firm, visit thealafirm.comIf you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at www.welldressedwalrus.com/olws-application/#estateplanning #legalservices #thealafirm#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing #Networking