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Ann Long - Burbity Workspaces

Ann Long - Burbity Workspaces

FromOne-Liner Workshop


Ann Long - Burbity Workspaces

FromOne-Liner Workshop

ratings:
Length:
13 minutes
Released:
Apr 26, 2023
Format:
Podcast episode

Description

Ann Long is the creator and owner of Burbity Workspaces.   Her passion is seeing businesses of all sizes flourish.  She accomplished this by running several Co-Working locations in the Spokane, WA area.  However when it comes to her marketing message Ann knows that many of her ideal clientele are not yet familiar with the concept of Co-Working or Shared workspaces.  So her biggest struggle when answering the question “What Do You Do” is not jumping to conclusions and filling her message with terms that her clientele will not understand.  Today Ann and I will solve this problem and give her more opportunities for business by creating a clear and memorable One-Liner. #BusinessSuccess #Coworking #SharedWorkspaces #SpokaneBusiness #SpokaneSmallBusiness #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple  #Marketing
Released:
Apr 26, 2023
Format:
Podcast episode

Titles in the series (20)

If you don't know how to clearly talk about your company, you are losing sales! A One-Liner is a concise statement that you can use to clearly explain what you offer. It differs from a tagline or mission statement in that the One-Liner clearly outlines the problem you help your customers solve in a simple, relevant, and repeatable way. It's the most compelling way to answer the question, “What do you do?” Creating a One-Liner and repeating it over and over is a great way to spread the word about what you do and get people to ask for your business. In each episode, I'll help a business owner craft a one-liner for their business. As you listen in you will learn how to: * Clarify how you talk about your business.* Unify your staff on a singular message.* Amplify your marketing to grow your business.