CJ Curtis is a local business owner. Her cafe, The Garden, partners with HRC Ministries to combat sex trafficking in Spokane, Washington, and the surrounding areas.  As a survivor advocate, she is passionate about spreading the word about HRC.  When attempting to describe HRC’s ministry, she often has difficulty unpacking how large the problem of sex trafficking is, even in our local area. Often people think this is a problem in larger cities or in foreign countries.  When people locally think it's a problem elsewhere, they might not be motivated to get involved.  Our objective today is to help CJ create a One-liner that is clear, memorable, and impactful so people will remember HRC and be compelled to join the fight. #EndSexTrafficking #CombatTrafficking #LocalHeroes #nonprofit#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing