One of the biggest writing challenges consists of establishing our credibility as an author. One way to do so is through ethos, which involves using writing style, word choice, tone, content choices, and other methods to show readers we are credible. Ethos can be established by first establishing common ground with the audience and then by presenting yourself as someone who has knowledge or expertise on a certain topic. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey.