We often talk about positioning ourselves as experts and using our story. But what does this really mean? It means we need to show our journey from struggle to authority. We need to show people we understand where they are and that we are exactly where they want to be. This way, we build both trust and connection, which puts people in the right frame of mind to want to learn from us. In the end, we need to show our audience they can trust us both emotionally and intellectually. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey.