We live in the era of leadership. People no longer make decisions based on the price and quality of service. They are looking for leaders they can follow and feel inspired by. The best way to connect with prospects is through writing and storytelling. While all writing allows you to connect with your audience, a book is the best medium because it shows clarity, confidence, and competence — exactly what people look for in a leader. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey.