The key to sell books is to craft a solid concept and make a mouth-watering promise to the reader. Although we can think critically and rationally, we human beings are emotional creatures and make buying decisions as such. The best thing you can do as an author is to sell an identity your readers will get from reading your book. Take the 5 AM Club, for example. It’s more than a book; it’s a club, a movement. To sell books without having to sell, craft a solid concept, make a promise, and sell an identity.  Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey.