It’s January 2013 in Boise Idaho and Nathan just set himself an ambitious goal.

He is going to invest $5k in building a SaaS web application and aims to grow it to $5k MRR in six months.

After six months of hard grind, Nathan lands on $2,480 MRR.

Surely growth would continue up to the $5k goal over the coming months to allow Nathan to hit the goal in maybe twelve months?

Unfortunately not, by October 2014, monthly revenue had slid down to $1,207.

In the end, it took 23 months and a further $50k investment for ConvertKit to reach $5k MRR.

But fast forward to May 2019, ConvertKit has sent 851,000,000 emails and enabled $273,482,000 in earnings for its 19,000 customers over the previous 12 months.

Today MRR is $1.7m – SaaS business growth at its absolute best.

How did he do it?

This episode of Confessions of a B2B Marketer explains ?