4 min listen
#296: Customer Success for Brand Success with Scott Salkin of Gainsight
#296: Customer Success for Brand Success with Scott Salkin of Gainsight
ratings:
Length:
29 minutes
Released:
Nov 15, 2022
Format:
Podcast episode
Description
According to Gainsight’s 2022 Customer Success Index, companies that reported the highest net revenue retention rates (NRR) also reported investing 10% of their revenue in their customer success and customer success operations (or CS Ops) teams - which translates to the fact that investing in customer success increases both revenue and overall value of the business. Today we’re going to talk about Customer Success Operations and the role it plays in the current success and future growth of companies. To help me discuss this topic, I’d like to welcome Scott Salkin, SVP and GM, Gainsight Essentials at Gainsight. RESOURCES Learn more about Basecamp, including a free trial here: https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Released:
Nov 15, 2022
Format:
Podcast episode
Titles in the series (100)
#10 Branding and Focus: “Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer or executive, I’d be a very rich man. Instead, in order for a brand to be successful, it must focus its efforts on defining its ideal... by The Agile Brand™ with Greg Kihlstrom