The autumn season is ushering in some change to the Digiday Podcast.
As of this week, Digiday’s senior media editor Tim Peterson will step down from his role as co-host of the podcast after nearly three years at the helm. Kimeko McCoy, Digiday’s senior marketing reporter, will succeed Peterson and serve as the new co-host of the Digiday Podcast alongside media editor Kayleigh Barber.
With this change comes an expansion of coverage within the podcast. McCoy brings her expertise around how leading marketers and brands approach everything from social media platforms and influencer marketing to holistic media buying and digital marketing strategy. Listeners can expect to hear interviews with top CMOs, marketing strategists, platform execs and many other industry professionals to cover macro trends in digital ad dollars as well as learn about the professionals themselves.
During this week’s episode, Peterson and Barber chat with McCoy about her reporting coverage area and what topics she’s eager to explore on the podcast. Early subjects she will cover in her episodes include the fediverse, fourth quarter marketing trends, the role of diversity, equity and inclusion in the ad industry and much more.