Do you want to live forever? Or do you prefer to focus on living for as long as possible while enjoying the best of health? Lifetime aspirations come in many forms and are often merged together - or confused - under the banner of human longevity. Some are more realistic than others. In his new book, The Price of Immortality: The Race to Live Forever, the British journalist, Peter Ward, teases apart the many interventions being touted as possible 'cures' for aging or tools to help us live on and on.  He explores the work of "tech visionaries, scam artists, pseudo scientists and religious fanatics."  In this LLAMA podcast interview, Peter offers a dispassionate view on what we are to believe and whether any of it should be taken seriously. Photo credit: Seren HughesThis episode is brought to you in association with Clinique La Prairie. The award winning spa clinic and pioneering health and wellness destination nestled on the shores of Lake Geneva in Montreux, Switzerland. Combining preventative medicine with bespoke lifestyle and nutrition plans, Clinique La Prairie offers a holistic approach to living fuller, healthier and longer lives.DISCOUNTS▸ Time-line is offering LLAMA podcast listeners a 5% discount on its Mitopure products - Mitopure Powder, Softgels and Mitopure + Protein. Mitopure supports improvements in mitochondrial function and muscle strength. Use the code LLAMA at checkout▸ DoNotAge is offering listeners to LLAMA a 10% discount on its range of products, including NAD boosters. Use the use code LLAMA for purchases at DoNotAge.orgHealth queries can be answered by emailing: hello@donotage.orgThe Live Long and Master Aging podcast, a HealthSpan Media LLC production, shares ideas but does not offer medical advice.  If you have health concerns of any kind, or you are considering adopting a new diet or exercise regime, you should consult your doctor.Support the showThe Live Long and Master Aging (LLAMA) podcast, a HealthSpan Media LLC production, shares ideas but does not offer medical advice. If you have health concerns of any kind, or you are considering adopting a new diet or exercise regime, you should consult your doctor.