In this episode, I bring onto Brandfetti Zoe Richmond, a launch and website strategist for female course creators on Kajabi, who is also one of our incredible WYW alumni to share how rewriting her website copy has helped her attract her ideal clients and half her cost per lead by more than HALF in her latest launch.   We dive into: The 1 big thing that Zoe learnt through WYW that helped her rewrite, tweak and refine her website copy to attract her ideal audience How she was able to reduce her cost per lead (CPL) in her latest launch from $22 to only $9 through tweaking her ad copy What should (and should not) be on a digital course sales pages and landing pages Zoe's predictions and recommendations in the world on online course launches: evergreen vs live   Doors to WYW open on the 21st of September. Want a taster? We are hosting a brand new free LIVE masterclass, and you're invited. Learn how to level-up your website and write stand out copy that stand out (and convert) in this 60 minute masterclass and save your seat right here: www.wordfettigroup.com/freemasterclass.   Enjoyed this episode? Make sure you screenshot and tag @zoe_richmond_ and myself @anitasiek and share your biggest AHHA!