What’s worse than ordering food for delivery and it showing up cold and soggy? For ClusterTruck it’s a problem they set out to solve as America's first vertically integrated, delivery-only kitchen.   On this Better Product Launch, Brian Howenstein, VP of product at ClusterTruck, shares how they’ve revolutionized food delivery by removing the middleman of third-party delivery apps.  While ClusterTruck is a restaurant, it’s also a software company enabling its competitive advantage. Brian shares how they’ve handled product growth based on geographical location while highlighting what the future for their tech looks like.  Takeaways:  Setting boundaries to stay true to your core principles Competition is more than just other offerings in your category  The importance of keeping your brand voice intentional  Keep things as simple as possible for the user