We interview Kostya Kimlat, a magician who has helped refocus and reenergize the sales and customer service staff at dozens of well-known companies, including Balfour Beatty, Walt Disney World, Morgan Stanley, and Siemens. (You may know him as the guest who stumped Penn and Teller on their show Penn & Teller: Fool Us.) His ability to translate “thinking like a magician” and managing “perceptual transactions” to creating your desired effect in clients is not only unique but also incredibly insightful and useful. When you listen, you’ll learn a genius strategy to dramatically increase access to more prospects instantaneously and without depleting your resources, tips for how to read a room and know what each person needs to stay engaged and satisfied, and four simple steps to create interest and build trust with any audience in any situation. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Website: thebusinessmagician.com ·      Watch Kostya’s performance on Penn & Teller: Fool Us ·      Hocus Pocus Practice Focus: The Making of a Magician by Amy Kimlat We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00     Introduction 1:06     Kostya’s backstory 1:57     Businesses should “think like a magician” 3:24     Customers prefer magicians to jugglers 4:33     Focus on perceptual management 5:42     From magician to motivational speaker 8:31     Thoughts on marketing 10:39   Fast growth vs slow and steady 13:25   Optimizing his opportunity with Penn & Teller 15:32   Getting into your audience’s heads [Golden Nugget] 18:59   Reading visual cues | Paying attention 23:16   Ways to connect with different needs of your audience 29:27   The illusion of reading minds 30:32   Being shaped by adversity 34:41   Kostya fools Luke and Josh 40:04   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Want to request a free sample of our magazine? Visit: https://remindermedia.com/staypaidnewagent/