Our second guest is Robert Fildes, Distinguished Professor and Director of the Centre of Marketing Analytics and Forecasting (CMAF) at Lancaster University, UK.Robert is one of the founding fathers of the IIF, alongside J. Scott Armstrong, Spyros Makridakis, and Robert Carbone. This episode explores Robert’s experience working towards his PhD in statistics at the University of California, his professional experience in the forecasting world, and the founding of the IIF.