Martie-Louise Verreynne is a Professor in Innovation and Associate Dean (Research) in the Faculty of Business, Economics and Law, at the University of Queensland.Prof. Martie-Louise Verreynne joined us to discuss the evolving partnership between academia and industry. While not a new concept, it has significantly transformed over the years, with over 40% of global patents now stemming from this collaboration, underscoring its growing importance in innovation. We examined the keys to success and common barriers such as differing priorities, resources, IP, paperwork, and objectives.Martie-Louis discussed her recent work on collaborations between Small and Medium-sized Enterprises (SMEs) and universities, highlighting the complexities of balancing diverse interests. We also explored successful university-industry collaborations in forecasting and their significant impacts. The pandemic has emphasized the importance of agility, which has influenced collaboration dynamics. Looking ahead, she envisions universities playing a central role in shaping the future of university-industry collaboration, continuing to drive innovation for the benefit of society and industries.