The challenge for supply chain leaders now, with all the disruptions and uncertainties that the covid-19 pandemic has brought about, is having to predict the unpredictable. While scenario planning and stockpiling have been long celebrated as effective short-term and long-term risk mitigation strategies, building and incorporating reactive capacity is a strategy that hasn't been fully explored. In this session, Professor Jeannette Song of Duke University and Professor Jordan Tong of Wisconsin University join us to discuss why organizations must consider building reactive capacity in conjunction with holding safety stock to best deal with random demand surges. They argue that utilizing both strategies while emphasizing scenario planning activities could be critical in preparing for the next black swan event.
 
About The Speakers
Jing-Sheng Jeannette Song is a R. David Thomas Professor of Business Administration and Operations Management at Duke University. Her areas of focus include supply chain coordination mechanisms, global sourcing strategies, supplier quality and risk management, socially responsible and sustainable supply chain development, inventory and logistics system design and planning, e-commerce channel design, assemble-to-order systems, product variety, and order fulfilment. She has published numerous articles in leading international academic journals such as Management Science, Manufacturing & Service Operations Management (M&SOM), and Operations Research.
 
Jordan Tong is the Wisconsin Naming Partners Professor and Associate Professor in the Department of Operations and Information Management at the Wisconsin School of Business. Professor Tong's research primarily uses mathematical modelling and experimental methods to investigate operations management and behavioural science questions. His research appears in the journals Management Science, Operations Research, Psychological Science, Manufacturing & Service Operations Management, and Production and Operations Management.