Should you call yourself the "Cadillac Guy?"Ali Reda says, "Don't even get me started on that!"Often we spend more time thinking about the perfect slogan or the most captivating logo, but Ali suggests that it's all a waste of time until you know who you are in the business.Your actions throughout your career dictate the strength of your brand. Listen closely to what Ali says about what makes a car sales brand strong.Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirillo  Facebook: https://www.facebook.com/michaelcirillo  Instagram: https://www.instagram.com/michaelcirillo  Website: https://www.thedealerplaybook.com