“I can't stand behind something that I don't personally love” How do you redefine an industry? Have a customer perspective. Listen and learn how Mara Smith, Founder and CEO of Inspiro Tequila created a terrific tequila from having her own passion for the category. Who would know better what a customer is looking for than the customer? Listen on this week’s episode of #TheKaraGoldinShow Shopify - Go to shopify.com/kara, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features. LinkedIn Talent Solutions - LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post your job for free at linkedin.com/karagoldin Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the links below and sending her a quick shout-out on social or reach out to Kara Goldin directly at karagoldin@gmail.com Follow Kara Goldin on Linkedin: https://www.linkedin.com/in/karagoldin/ Follow Kara Goldin on Instagram: https://www.instagram.com/karagoldin/ Follow Kara Goldin on Twitter: https://twitter.com/karagoldin Follow Kara Goldin on Facebook: https://www.facebook.com/KaraGoldin/ Check out our website to view show notes: https://karagoldin.com/podcast/223 List of links to resources mentioned in episode, suggested reading & social media handles: Inspiro Tequila - https://inspirotequila.com/ Mara’s Instagram - https://www.instagram.com/beinspiredbymara/ WBENC - https://www.wbenc.org/