You're thinking about the movie Braveheart, arent you? Knew it! But how does the word "freedom" apply to the retail auto industry? When facing the challenge of an uncertain market, or when government regulations have us on lockdown or laid off, it's easy to believe that we've had our freedom taken from us. Two definitions of the word freedom accurately convey the mindset that is vital to thriving, not merely surviving during these crazy times. "The power of self-determination attributed to the will; the quality of being independent of fate or necessity." "The state of not being subject to or affected by (a particular undesirable thing)." If you've been struggling to recognize the abundance in opportunities during this global pandemic, it's time to start thinking in terms of freedom. Will you be affected by it, or will you adjust your actions to deflect "a particular undesirable thing continually?" Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.