Jim Kalbach is the chief evangelist at MURAL, a leading provider of online visual collaboration software. He's the author of Designing Web Navigation (O'Reilly, 2007), Mapping Experiences (O'Reilly, 2016), and his latest, The Jobs to Be Done Playbook (Rosenfeld, 2020). In this conversation, we dive into Jobs to Be Done, how it relates to design, and how jobs can create an “out of body experience” for organizations.Show notes@JimKalbach on TwitterJim Kalbach on LinkedInMURALThe Jobs to Be Done Playbook by Jim KalbachMapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by Jim KalbachDesigning Web Navigation: Optimizing the User Experience by Jim KalbachJTBD ToolkitBook Notes: “The Jobs To Be Done Playbook” by Jorge ArangoKnow Your Customers’ “Jobs to Be Done” by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. DuncanHow We Align Product Development with Jobs To Be Done at MURAL by Agustin SolerThe JTBD toolkitCompeting Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. DuncanDisclosure: I received Jim's book for free as a previous Rosenfeld Media/Two Waves author.Some show notes may include Amazon affiliate links. I get a small commission for purchases made through these links.