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    1048: Selling the Cloud, with Mark Petruzzi and Paul Melchiorre

    1048: Selling the Cloud, with Mark Petruzzi and Paul Melchiorre

    FromSales Strategy & Enablement by Revenue.io

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    1048: Selling the Cloud, with Mark Petruzzi and Paul Melchiorre

    FromSales Strategy & Enablement by Revenue.io

    ratings:
    Length:
    54 minutes
    Released:
    Jul 25, 2023
    Format:
    Podcast episode

    Description

    Mark Petruzzi and Paul Melchiorre are co-authors of Selling The Cloud: A Playbook for Success in Cloud Software and Enterprise Sales. And in our wide ranging conversation, we explore the current and future states of selling software to the enterprise. We dig into why Mark and Paul believe that, increasingly, software sales are about relationships. Plus, we explore why they believe that the sales stereotypes of yesterday are evolving for the positive.

    More on Andy:
    Connect on LinkedIn
    Get Andy's new book "Sell Without Selling Out" on Amazon
    Learn more at AndyPaul.com

    Sponsored by:
    Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
    Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

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    Titles in the series (100)

    The world's most candid, inspiring sales podcast. With millions of downloads and 1,000+ episodes of in-depth conversations with the most exciting B2B sales and marketing leaders in the business, the Sales Enablement Podcast with Andy Paul explores critical sales insights, sales perspectives, sales skills and sales technologies that enable peak sales performance.Host Andy Paul is a B2B sales and management expert, author of two award-winning sales books, is ranked #8 on LinkedIn’s list of Top 50 Global Sales Experts, and has consulted with the biggest businesses in the world. Join him 3x a week on his mission to help you exceed customer expectations, earn more sales, and create your dream sales career. Powered by Revenue.io: the revenue acceleration platform that helps businesses scale growth through AI. Visit revenue.io/andy for exclusive Sales Enablement content. (Formerly the "Accelerate! with Andy Paul" sales podcast.)