Host Chris Yano speaks to an audience at the 2023 Vertical Track event about his journey through the trades, and why getting the attention of your audience is paramount to success. Listen to hear why return on investment isn't the only ROI you need to pay attention to! YouTube | Instagram | Facebook | TikTok 4:40 95/5 Rule 11:40 return on influence 14:00 Branding 15:40 6 P's of Marketing 22:04 KMART Commercial 24:00 Social Media Influence 29:10 Pay attention to market 34:00 pay attention to results 41:00 Pay attention to your people 45:31 Pay attention to giving back