Entrepreneurs need marketing experts to help them create, communicate, and deliver value to their customers. However, marketing experts also need other marketing others to help them see their own blind spots and make sure that they’re focused on what matters most. On today’s podcast, Penny Zenker chats with Peter Sandeen, who is often called “the marketer’s marketer.” Peter is known for creating a marketing message that makes people immediately feel like, “That’s perfect for me.” Our messaging is one of the core fundamentals of drawing people in. Don’t miss this episode to learn if you have the right messaging and how you can stay relevant in challenging times. 
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