The most important part about selling is listening. Public speaking coach and keynote speaker Ben Gay III says if you’re a sales infiltrator and you listen, the prospect will almost always tell you what they want, how they want it sold to them, how they want to buy, and what they’re willing to pay. Ben has been called a living legend in the sales world. After 50 plus years in professional selling, he has been the number one salesperson in every organization in which he has worked. At age 25, he was president of what was then the world’s largest direct sales and network marketing company, having been personally trained by fellow sales legends J. Douglas Edwards, Dr. Napoleon Hill, Earl Nightingale, William Penn Patrick, Zig Ziglar, and many other sales giants. One of the most famous, popular and powerful sales trainers in the world, Ben now writes, publishes, and produces The Closers series of books, audios, videos, newsletters, tele-trainings, and live seminars, a series that is considered to be the foundation of professional selling.