Russell Whitney is an entrepreneur, philanthropist and a recognized worldwide leader in the business, real estate investment, and financial training fields. Russell prospered in both business and real estate and eventually used his knowledge and experience to help others do the same. Over the past 15 years, he has traveled the world speaking to audiences as large as 10,000, at one time to a fully packed arena. He has spoken alongside luminaries like Donald Trump, Robert Kiyosaki, Anthony Robbins, and George Foreman, always spreading his message of how to take immediate action to achieve financial goals and dreams by following his easy-to-follow, step-by-step process. Favorite Success Quote “Rock bottom is the foundation that you can build upon” “If you truly want something you will find a way, if you don’t you will find an excuse.” Key Points 1. Fear of the Unknown Disappears when you Commit to Massive Self Education The one thing that holds most people back from achieving the life that they want is not laziness, procrastination, or ignorance. It’s fear of the unknown. When you don’t know what will happen next, it’s easy to become complacent and get trapped in mediocrity. You think to yourself “Things aren’t that bad right now. If I quit my job, leave this relationship, or move to a new city, everything could go horribly wrong!” And these thought patterns keep you stuck in your current situation and prevent you from ever achieving your dreams. So what’s the solution? Massive self-education through books, courses, and mentors. Other people have been where you are right now, taken massive action, and experienced the joy and pain inherent in the goals you are pursuing. Instead of trying to do it all on your own, learn from others. By educating yourself on your goal you will know what obstacles to expect, how to overcome the challenges you will experience, and how to capitalize on opportunities that come your way. When you educate yourself, fear disappears. 2. Sales is the Key to All Financial Success If you want to succeed at business and in life, then you must become a master of sales. There’s no way around it. Regardless of what you do to make money or what your goals are in life, sales is the key to unlocking everything that you want. Want to make millions of dollars with real estate? Then you must learn to sell the leads, prospects, and clients on why they should work with and buy from you. Want to have a beautiful spouse and an amazing family? Then you must go out and sell yourself to your ideal partner and convince them that they should be with you and not the millions of other men out there. Want to lose weight, gain muscle, and get in the best shape of your life? Then you must go out there and sell yourself on why it’s a ‘must’ for you to go to the gym and eat clean every day. Sales is the key to everything. The sooner you can master it the sooner you can have the life that you want. 3. Use Fear of Failure as your Greatest Motivation After the 2008 market collapse, Russel lost everything. He went bankrupt, became homeless, severed ties with his family and friends, and developed a massive drug problem. One night as he was contemplating suicide, he suffered from a drug-induced schizophrenic episode and flushed every narcotic that he had down a toilet. He committed to himself that he was going to get sober and rebuild his life and in a little under 3 years, he went from living on the streets to reaching multi-millionaire status. He told me that the reason he is so “Disciplined” with his finances and lifestyle today is not willpower or a commitment to his future, but rather a crippling fear of going back to rock bottom. In our modern society, we often treat fear as a negative thing. In some cases (as with fear of the unknown) fear can cripple us and prevent us from taking action. But in other cases, fear can be our most powerful ally in driving ourselves towards the life that we want. Learn to harness your fear and you’ll b