32 min listen
225) #ExponentialInsights: Unlocking the Brain: Behavioral Science in Marketing
225) #ExponentialInsights: Unlocking the Brain: Behavioral Science in Marketing
ratings:
Length:
42 minutes
Released:
Sep 5, 2022
Format:
Podcast episode
Description
The concept of applying behavioral science in marketing may sound sinister to the uninitiated. But, like any other marketing strategy, it can be used as a force for good.
It’s human nature to make emotional decisions. With behavioral science, we can guide consumers into making choices that are right for them.
Nancy Harhut (https://www.linkedin.com/in/nancyharhut/), Co-founder and Chief Creative Officer at HBT Marketing (https://www.hbtmktg.com/) and author of Using Behavioral Science in Marketing, tells us how behavioral science can revolutionize marketing for the better.
Join us as we discuss:
The basics behind behavioral science and its uses in marketing (3:26)
How the loss aversion theory and endowment affect consumers (11:00)
The power of the “urgency and scarcity” implications (24:35)
Check out these resources we mentioned during the podcast:
- Twitter @nharhut
- HBT Marketing
- Using Behavioral Sciences in Marketing (https://tinyurl.com/4hvpebb8)
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
It’s human nature to make emotional decisions. With behavioral science, we can guide consumers into making choices that are right for them.
Nancy Harhut (https://www.linkedin.com/in/nancyharhut/), Co-founder and Chief Creative Officer at HBT Marketing (https://www.hbtmktg.com/) and author of Using Behavioral Science in Marketing, tells us how behavioral science can revolutionize marketing for the better.
Join us as we discuss:
The basics behind behavioral science and its uses in marketing (3:26)
How the loss aversion theory and endowment affect consumers (11:00)
The power of the “urgency and scarcity” implications (24:35)
Check out these resources we mentioned during the podcast:
- Twitter @nharhut
- HBT Marketing
- Using Behavioral Sciences in Marketing (https://tinyurl.com/4hvpebb8)
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Sep 5, 2022
Format:
Podcast episode
Titles in the series (100)
11) #ExponentialInsights: If You Weren’t Already Thinking About Mindstates, You Should Now w/ Will Leach: Financial brands tend to try to appeal to logic in their marketing. I get it, money is a huge practical concern, so it makes sense. But in reality, there is nothing more emotional. If your marketing doesn’t consider that, then you need to learn more a... by Banking on Digital Growth