26 min listen
Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values
Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values
ratings:
Length:
21 minutes
Released:
May 10, 2023
Format:
Podcast episode
Description
Leading the company’s global marketing strategy, including how it shapes its brand identity, is Lisa Perlmutter. Perlmutter has been at Brilliant Earth since 2019 and joins The Current Podcast to break down why the brand strives to be a part of the customer journey past the point of purchase.
Released:
May 10, 2023
Format:
Podcast episode
Titles in the series (75)
Visible’s Former CMO, Minjae Ormes: Visible is an all-digital wireless carrier owned by Verizon, marketed to customers who want a more flexible phone plan that won’t break the bank. It was recently named the “Best Telecom Brand” by Adweek. Since the pandemic, the company has cultivated and expanded its younger, tech-savvy customer base thanks to the marketing leadership of Minjae Ormes, the former Visible CMO who is now at LinkedIn. In this edition of The Current podcast, Ormes reflects on how her company’s values of economic and racial equity were reaffirmed during a turbulent year, and why that is crucial to the brand’s identity. by The Current Podcast