Insights on the differences between traditional publishing and self-publishing, details on the financial and non-financial benefits of publishing a cookbook, and what it takes to be successful when self-publishing a cookbook with Matt Briel from Lulu. ----- Welcome to episode 415 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Briel from Lulu Press. How and Why To Self-Publish a Cookbook Have you ever dreamed of writing a cookbook? Are you intimidated by the process of finding a publisher? Or are you just curious why a food blogger might want to write a cookbook? If you answered yes to any of those questions, this podcast episode is for you! Matt Briel is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, a print-on-demand, self-publishing, and distribution platform. Bjork and Matt chat about the differences between traditional publishing and self-publishing, why you might want to consider self-publishing a cookbook, and how to be successful when self-publishing content. It’s a super informative episode that will give you a lot to think about when it comes to cookbooks! In this episode, you’ll learn: More about Matt’s background and how he came to be interested in publishing. What marketing looks like for Lulu and why they prioritize helping creators sell more books. The differences between print-on-demand and offset printing in the publishing world. Why print-on-demand is a more ecologically friendly option. What the print-on-demand process looks like from start to finish for a cookbook. What it takes to successfully self-publishing a cookbook, and who you need on your team. What a success story looks like for creators who self-published their cookbooks. How self-publishing a cookbook can help you diversify your income streams. The non-financial benefits of publishing a cookbook. What to do if you’re curious to learn more about self-publishing a cookbook. Resources: Lulu Disney World is Awesome Podcast Simon & Schuster Shopify Fiverr 99designs Upwork The Peachie Spoon Lauren Fit Foodie Tiny Home, Big Flava Lulu’s Resources Lulu’s YouTube Page Connect with Matt via email Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership