Hello and welcome to E334 of the EcomCrew podcast! Today, I am joined by Judson Morgan, who is an actor, entrepreneur, and more importantly, the founder of Butter, a video ad agency that helps ecommerce businesses tell their brand and product stories through high-quality videos. In this episode, Judson and I talk about What a video is worth - 4:18  How other platforms adapted to the rise of video marketing - 5:50 How Judson started with Butter - 7:15 The challenges of making video content - 9:43 How much videos increase conversion rate - 11:37 How to make good video content with little budget - 13:33 The importance of brand storytelling - 18:00 Butter’s case studies - 20:34 Versatility of videos - 23:24 Using keyword strategy along with video content - 25:33 Mike’s strategy when using video content - 28:27 Where you can find Judson - 30:34 Mike spending time with his employees in the Philippines - 32:00 You can find Judson and check out his company’s work over at butter.la.  And if you haven’t signed up yet, we are closing our EcomCrew Premium registration tonight at 11:59 p.m. and wouldn’t be opening again until next quarter.  Sign up now to get one-on-one support from Dave and I as well as access to our exclusive Facebook group, monthly webinars, and Premium courses. Finally, if you like this episode, please leave us a review over at iTunes. Until the next episode! Happy selling!