Joe and Serenity Carr seem to be doing exactly what they were meant to do: building the healthiest baby food company on the market. Both have dealt with their share of health struggles. Both were sick as children, eating readily available junk food and not minding much attention to their health. Serenity and Joe's food choices as children ultimately led to ill health. Serenity struggled with leaky gut and inflammation after her poor diet put her on antibiotics. Joe struggled with a poor diet, which ultimately led to complications when it came to managing his diagnosis with a form of Autism Spectrum Disorder. Both found themselves looking for answers. It wasn't until they discovered the power of the Paleo diet that the light bulb went off: food is medicine. As young parents, Joe & Serenity felt an obligation to feed their family the best food possible, yet when it came to finding baby food they found nothing that met their standards. What started out as a personal need, quickly turned into a serious business opportunity and the creation of their business: Serenity Kids. As you'll hear during our conversation, we discussed each of their journeys to finding good health, overcoming adversity in life and business, and the spiritual practice of entrepreneurship & starting a family.Serenity Kids SPONSORS

The Carnivore Bar - CODE MAFIA for 10% OFF - Delicious & convenient Pemmican Bar

Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us!

Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana

NOBLE ORIGINS Complete and simple, animal-based protein powder with an organ blend for additional nutrition!
AFFILIATES

LMNT - Electrolyte salts to supplement minerals on low-carb diet

Farrow Skincare - Use the CODE 'MAFIA' at checkout for 20% OFF

Heart & Soil - CODE ‘MEATMAFIA10’ for 10% OFF - enhanced nutrition to replace daily vitamins!

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TIME STAMP1:30- Background8:00- Journey to the baby food niche12:30- Problem with current baby food19:00- Heavy metals in baby food23:30- History of the baby food industry27:00- How does your pricing match the competition29:50- Feeling when Serenity launched33:50- How did the message for the product fit the market37:00- Message to early entrepreneurs40:00- Spiritual process of entrepreneurship45:40- Why do babies wean?49:50- Tips for young parents52:00- Tips for couples getting into business together57:00- Tips for hiring a team01:08:00- Biggest wins01:14:00- What's next for Serenity Kids?