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    A $25 million Seasonless Fashion success story. Lyndie Benson from Bleusalt

    A $25 million Seasonless Fashion success story. Lyndie Benson from Bleusalt

    FromeCommerce MasterPlan

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    A $25 million Seasonless Fashion success story. Lyndie Benson from Bleusalt

    FromeCommerce MasterPlan

    ratings:
    Length:
    34 minutes
    Released:
    Apr 17, 2023
    Format:
    Podcast episode

    Description

    Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth. Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.In this episode we discuss:Starting eCommerce from scratch Marketing luxury items Full time staff vs. contractors The changing landscape of social media advertising Augmenting what’s already working Learn more about Bloomreach >>> ecmp.info/bloomreach Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
    Released:
    Apr 17, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy