Gerjo van den Berg is back on the show for a second time to share how he's systematising his buisness to be able to grow to the next level. We've split this show into two parts, and this second part is all about how Gerjo went about changing his business for the better. Gerjo runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherlands & beyond. He started the business back in 2011 and now turns over EURO300,000 with 500-600 orders per month, so it’s a low AOV (average order value) business model. In this show he outlines how he reached a crisis point and the ways he's been pushing himself to make the business more efficient over the last few months. This is an must-listen episode packed with tips and ideas!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy