Jinny Uppal is no stranger to driving contrary and innovative thinking. Uppal’s 20+ years of experience driving transformational growth by challenging existing norms in business is key to her success working with Fortune 500 telecom, eCommerce, and retail companies. In her new award-winning book, IN/ACTION: Rethinking the Path to Results, Jinny Uppal explores the downside of the prevalent cultural bias for action even when it’s unnecessary or counterproductive. Her book is the 2021 Gold winner in Business Nonfiction books from Reader Views.Listen to this informative Publish. Promote. Profit. episode with Jinny Uppal about using a book to challenge existing business norms. Here are some of the beneficial topics covered on this week’s show:- Why business people should take occasional moments to strategically pause.- How going full speed doesn’t allow for people’s creativity to flourish. - Why taking a pause doesn’t necessarily have to be a long one.- How people write about topics that intrigue them or confuse them.- How not every entrepreneur needs to be set to go, go, go all the time.Connect with Jinny:Links Mentioned:https://www.jinnyuppal.comGuest Contact Info:Twitterhttps://twitter.com/jinnyuppal?lang=enInstagramhttps://www.instagram.com/jinnyuppal/?hl=enLinkedInhttps://www.linkedin.com/in/jinnyuppal/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices