Using a Book to Sell a Boring Business (Payroll) – Publish. Promote. Profit. with Rob Kosberg Episode 098 Charles Read Charles J Read is a Certified Public Accountant (CPA), U.S Tax Court Practitioner ( USTCP), member of Internal Revenue Service Advisory Council (IRSAC), and the Founder of GetPayroll.Charles is an accomplished senior executive and entrepreneur with more than fifty years of financial leadership experience in a broad range of industries and the author of four books with the most recent one being, The Payroll Book: A Guide for Small Businesses and Startups. Listen to this informative Publish. Promote. Profit. episode with Charles Read about using a book to sell a boring business. Here are some of the beneficial topics covered on this week’s show:- How payroll is more complicated than simply writing your employees checks.- Why writing a book isn’t to make money off its sales, it’s to get clients.- How the penalties can be as high as five figures if your employees aren’t paid correctly.- Why your book should be a reference guide instead of a novel.- How writing a book is a great way to get booked on podcasts. Connect with Charles:Links Mentioned: thepayrollbook.com getpayroll.comGuest Contact Info:Twitter @GetPayrollInstagram @getpayrollFacebook facebook.com/GetPayrollLinkedIn linkedin.com/company/getpayrollConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices