In this episode of The Pulse, Alex and Elliot chat about Hey, a new email service from the Basecamp software company. Hey has been described as the most innovative take on email since Gmail launched in 2004. However the focus of the episode is not on Hey itself, but on the controversy surrounding Apple's rejection of the app from the iOS App Store. Basecamp's CTO compared Apple's behaviour to the mafia, Microsoft's chief legal officer raised serious antitrust concerns and some US politicians have questioned whether Apple is abusing the monopoly that it created over access to iOS. Alex and Elliot discuss all these issues and suggest how they could be addressed in the future, including through the creation of a competing app store for iOS. LINKS Hey website: https://hey.com/ TheVerge's review of Hey: https://www.theverge.com/2020/6/15/21286466/hey-email-basecamp-price-availability-platforms-launch