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Wicked problems? Creative solutions?
Wicked problems? Creative solutions?
ratings:
Length:
60 minutes
Released:
May 31, 2023
Format:
Podcast episode
Description
Chris, David, and Mark are joined by Tom Firth and Joanna Yarrow, Co-Founders of M&C Saatchi LIFE, who bring their parent organization’s successful history of marketing, branding, and advertising to the world of corporate sustainability, by applying their acumen to engagement and mobilization of behaviour change at scale. Chris, David, and Mark also discuss the current state of corporate sustainability through the lens of recent articles that have revealed some cracks around the foundational theories of corporate sustainability. Specifically the efficacy of carbon offsets, greenwashing, and the collective lack of governance and transparency across many organizations. Then they cheer themselves up with a recount of a very positive experience at a recent BCorp conference, and collectively celebrate winning the Change & Sustainability category at the Business Book Awards for their book 'The Sustainable Business Handbook'.
Released:
May 31, 2023
Format:
Podcast episode
Titles in the series (43)
All In - Trailer: Introducing the All In podcast on sustainable business by All In - The Sustainable Business Podcast