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47. Bob Thomas, President & CEO of the Concrete Masonry & Hardscapes Association (CMHA), on Merging Two Associations and the New Concrete Masonry Checkoff Program

47. Bob Thomas, President & CEO of the Concrete Masonry & Hardscapes Association (CMHA), on Merging Two Associations and the New Concrete Masonry Chec…

FromAssociations Thrive


47. Bob Thomas, President & CEO of the Concrete Masonry & Hardscapes Association (CMHA), on Merging Two Associations and the New Concrete Masonry Chec…

FromAssociations Thrive

ratings:
Length:
37 minutes
Released:
Jul 13, 2023
Format:
Podcast episode

Description

How do two organizations with common members serve the industry better? When does it make sense to merge organizations? How do you ease the transition to a new, unified organization? In this episode of Associations Thrive, host Joanna Pineda interviews Bob Thomas, President & CEO at Concrete Masonry and Hardscapes Association (CMHA). Bob introduces CMHA, talks about his journey to becoming CEO, and then shares what CMHA is doing to thrive. Bob discusses:How Bob was introduced to the association through a research grant that he received while in graduate school.The merger between NCMA and ICPI: why the two organizations decided to merge, when the discussions started, and how the new CMHA has evolved in the last year.How you merge two organizations that have different legacies, cultures, and offerings to members.The new concrete masonry checkoff program, which Bob and NCMA worked on for nearly a decade.The new checkoff program will provide promotion, research and training to benefit the concrete masonry industry and encourage use and innovations.Hardscape North America, the tradeshow for hardscape contractors, dealers, and landscape professionals!The industry’s focus on sustainability.References:CMHA websiteConcrete masonry checkoff programConcrete masonry building solutionsHardscapes solutionsHardscape North America tradeshow
Released:
Jul 13, 2023
Format:
Podcast episode

Titles in the series (91)

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.